Deputy Director General: Trade and Investment South Africa (TISA)
Trade and Investment South Africa
(TISA) aims to increase export capacity and support direct
investment flows via the implementation of strategies
directed at targeted markets, and effectively manage
the dti's network of foreign trade offices.
Increase the quality and quantum of
foreign and domestic direct investment;
Provide an efficient facilitation and
information service in order to retain and expand
investment into South Africa and Africa, thereby serving as
a one-stop shop initiative;
Develop new and existing South African
exporters' capabilities, in order to grow exports
globally (goods, services and capital);
Provide appropriate information,
financial support and practical assistance to sustain
organic growth in traditional markets and penetrate new
high growth markets; and
Effectively manage and administer the
dti's Foreign Office network.
TISA comprises four business units, namely:
Investment Promotion and Facilitation;
Export Promotion and Marketing;
Export Development and Support; and
Foreign Service Management.
Investment Promotion and Facilitation
The unit is responsible for attracting foreign direct investment, as well as developing
and promoting local direct investment. This is achieved via the identification, packaging and marketing
of potential investment opportunities, and the identification of potential investors. The unit facilitates
investment in South Africa, provides general information on the investment and domestic business climate,
and offers dedicated aftercare services to investors. The unit organises inward/outward trade missions, and
facilitates funding and Government support for trade- and investment-related activities.
Export Promotion and Marketing
The unit is responsible for developing and implementing regional export promotion strategies
based on market research and identification of export opportunities; reviewing the National Export
Strategy by assimilating inputs from relevant stakeholders to ensure a targeted and focused approach;
and rendering export support services such as providing export information and advice as well as
administering an incentive scheme (EMIA) that partially compensates exporters for certain costs incurred
in marketing their products and services in foreign markets.
Export Development and Support
The unit is designed to contribute to the positioning of South Africa as a reliable
trade partner by expanding the exporter base of the country, thereby increasing the export supply
and sales of South Africa. The focus is on the creation of an export culture towards global participation,
provision of assistance, extensive capacity-building as well as the creation of opportunities and serving as
an industry interface for the dti. South African companies are assisted at all levels to ensure retention, expansion
and diversification by company, product and market.
Foreign Service Management
The unit aims to render a full suite of corporate services to foreign economic offices to enhance the
promotion of exports and investment in targeted countries. the dti has a network of 46 foreign economic offices
abroad to facilitate business on behalf of South African companies. This network is spread over 36 countries and
provides a substantial footprint for South African business to access markets globally.