Marketing Division
Marketing's purpose is promote the take-up of the dti's
products and services by economic citizens through effectively
packaging, branding and distributing these products and services
and in this way to position the dti in the minds of economic
citizens as their partner in the economy.
Marketing will contribute to the realization of the dti's
strategic objectives by:
- Positioning the dti and the dtiGroup in the minds
of economic citizens as a partner for economic development
- Increasing access to and take-up of the dti's products
and services by economic citizens, especially those in the
'second economy'
Marketing has three business units:
- Marketing Communications
- Brand Management
- Distribution Management
Brand Management Business Unit is responsible to position
the organization and its products and services appropriately
(Brand and reputation management); provide a platform for interaction
with economic citizens, customers and stakeholders / key influencers
(Advertising, special projects, events and exhibitions); and increase
uptake of and access to products and services (outreach initiatives
i.e. the dti Business Express).
Marketing Communications Business Unit is responsible for
devising, directing, managing and accounting for a successful
multidisciplinary and multimedia marketing communications programmes
in line with the dti's Integrated Marketing Communications
Strategy; coordinate the functional marketing communication strategies
to ensure a synergistic communication approach; enhancing the corporate
image of the dti by establishing strategically directed marketing
communications programmes; establishing and maintaining relationships
with relevant key stakeholders; developing and implementing a
multi-pronged publishing, managing internal and external communications;
developing and implementing an international marketing communications
strategy; gathering, analysing and communicating marketing intelligence.
Marketing Distribution Business Unit is responsible for
developing segment brand offerings and sell dti products;
developing direct and indirect channel management systems and processes;
enhancing customer contact points; developing a CRM strategy and action
plan to become more customer centric and managing data and system
administration.
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