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Media Statements

Gauteng Cosmetics Company Ready to Expand to India

2015-02-24
 

The co-founder and Creative Director of Pikoko Innovations, Ms Relebohile Moeng believes that the Investment and Trade Initiative (ITI) to India which is currently taking place in Hyderabad and Kolkata until Friday, will provide her company with the right target market for their cosmetics range, and present them with opportunities to expand their products into the Asian market. 

The Tshwane-based cosmetics company, which employs ten full-time staff members, received financial support from the Department of Trade and Industry's (the dti) Export Marketing and Investment Assistance Scheme (EMIA) and is one of the twenty-five (25) companies that are exhibiting their products and services in India during the ITI.

The objective of the ITI is to create access for South African value-added products and services into the Indian market and to also promote South Africa as a trade and investment destination.

Moeng says her company’s mission is to bring African experience to the world and also to share knowledge of Africa's natural beauty in the cosmetics industry.

“What we have observed is that it is mostly the Asian market that has appreciation for the ingredients and efficacy found in our products, especially the argan oil. We already have a clientele that we are serving in South Africa, and by participating in this ITI we will get an opportunity for our brand to expand and reach wider markets,” she adds.

Moeng, who holds a Master’s Degree in Business Management and co-founded Pikoko Innovations with her partner back in 2012, says this opportunity will also allow them to increase productivity thus enabling them to employ additional staff if they secure export deals. 

The business delegation will participate in business-to-business meetings, site visits and mini exhibitions.  

Enquiries:
Sidwell Medupe-Departmental Spokesperson
Tel: (012) 394 1650
Mobile: 079 492 1774
E-mail: MSMedupe@thedti.gov.za
Issued by: The Department of Trade and Industry
Follow us on Twitter: @the_dti